ROI-Driven paid search optimization
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
MASICELL
How Our Paid Search Marketing Drives Real Revenue

Combining Paid Search with Conversion Rate Optimization (CRO)
Running SEM ads isn’t just about showing up on Google; it’s about turning clicks into customers. At MASICELL, we go beyond basic ad placements. We focus on what happens after the click.
While many agencies stop at impressions and traffic, we optimize the entire journey; from ad to landing page; so more visitors take action.
If your current campaign converts at 2%, you’re leaving 98% behind. Through smart CRO strategies, we help you capture more value from every click.
Real certified Google Ads professionals
Work with a team of certified Google Ads experts with proven experience across diverse campaigns.
At MASICELL, every account is managed by specialists with at least 3 years of hands-on SEM success; ensuring your campaigns are built with the right strategy, executed with precision, and optimized for measurable results.

what you get
What is included in our paid search marketing services?
When you partner with MASICELL, you get more than just ads; you get a full-service strategy designed to grow your revenue.
Our paid search services cover every key area of high-performance advertising, including:
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What Makes Our Paid Search Services So Effective?
Match Search Intent at Every Step
We go beyond basic keywords; aligning user intent with ad copy, landing pages, and calls-to-action that turn interest into measurable ROI.
Experienced PPC Management
Our team brings years of cross-industry experience running high-performance campaigns. We don’t guess—we optimize based on what works and deliver results backed by client success.
Google Certified Expertise
As a certified Google Ads partner, we bring insider-level insights, priority support, and access to exclusive tools; giving your campaigns a strategic edge.
The proof is in the numbers
Why Paid Search Ads Deliver Measurable Impact
38%
Increase in brand awareness for businesses that launch paid search campaigns.
100%
Of search result clicks go to Search Ads; relying on SEO alone means missing growth opportunities.
82%
Of users who click on Search Ads are more likely to convert; leading to higher quality leads.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital advertising strategy where ads appear at the top of search engine results pages (SERPs). These ads are triggered by keywords and are marked as sponsored content; giving you visibility when your audience is actively searching.
Paid search management involves expert handling of your advertising campaigns; from keyword research and bidding to ad copy, testing, and optimization. At MASICELL, we align every campaign with your business goals to ensure maximum performance and measurable ROI.
Platforms like Google Ads allow advertisers to bid on specific keywords. When a user searches, Google ranks and displays ads based on bid amount, relevance, ad quality, and other performance metrics. Successful paid search blends smart strategy with technical precision.
Paid search is ideal when you want fast, measurable results. It’s especially effective for reaching bottom-of-the-funnel audiences, launching new offers, or supplementing your SEO strategy. It helps drive qualified traffic, boost conversions, and expand visibility.
We manage campaigns across Google Search, YouTube, Meta (Facebook & Instagram), and other intent-based ad platforms. Every channel is strategically chosen to meet your audience where they are most active.
We combine certified expertise, custom strategy, and a business-first mindset. Our campaigns are data-backed, performance-optimized, and built to serve one goal; growing your revenue.